MASTER OF BUSINESS ADMINISTRATION(MBA RETAILS)
Programme Objective
The programme aims at providing thorough knowledge of modern
business management. It emphasizes on integrated Perspective of
management functioning along with sudstantial amount of
exposure to modern needs of the corporate business. The
programme equips the student with knowledge in core
managerial skills of business administration.
The specialized business administration based programme
is having six areas of specializations which consists of
Marketing, Finance, HRM, Information Technology, Retail
& International Business. Student has to opt one field of study
from the given six areas specialisations.
| Eligibility | : | GRADUATES(10+2+3) |
| Programme Fee | : | Tuition Fees per SEMESTER 15,000/- |
| Examination Fee | : | Examination Fees per sem 2000/- |
| Registration Fee | : | Registration Fees one time 1200/- |
| Prospectous Fee | : | Prospectous one time 1000/- |
| Minimum Duration | : | 2 years |
| Maximum Duration | : | 6 years |
| Minimum Counselling : It is based on credits and one credit amounts to 10 hours counselling and hand-on experience at DESC. |
|
Preparatory Module :
|
| LEVEL 1 | Credit |
| Principles of Management |
4 |
| Organisational Behaviour |
4 |
| Managerial Accounting |
4 |
| Business Communication |
4 |
| Business Environment |
4 |
| IT (Management) |
4 |
| LEVEL 2 |
Credit |
| Marketing Management |
4 |
| Financial Management |
4 |
| Human Resource Management |
4 |
| Operations Management |
4 |
| Managerial Economics |
4 |
| Mercantile Law |
4 |
| LEVEL 3 |
Credit |
| Statistics & Research Methodology |
4 |
| Strategic Management |
4 |
| Management Information System |
4 |
| Project Management |
4 |
| Specialization Elective 1 |
4 |
| Specialization Elective 2 |
4 |
| Logistic & Materials Management |
4 |
| LEVEL 4 |
Credit |
| Operations Research |
4 |
| Small Business Management & Entrepreneurship |
3 |
| Specialization Elective 3 |
4 |
| Specialization Elective 4 |
4 |
| Personality & managerial Performance |
3 |
| Project Report & Viva-Voce |
4 |
| Total Credits of the Programme |
104 |
| Retail |
| Concept of Retailing |
| Retail Stores Mnagement |
| Retail Pricing |
| Consumer Behaviour |
| Buying & Merchandising |
| Objective |
|
Retail sector has redefined the way people did shopping. India has been rated
as one of the top growing destinations for organized retail business.
Almost all big industrial houses have made an entry into retail sector
,and international retailers also lining up for opening hypermarkets in
India . This course has been designed to produce industry ready personnel
to fulfill the needs of exponetially growing retail sector ; covering
specialized skills for retail stores management.
|
