Registrion for Entrance Exam.

MBA in marketing(MBA marketing)

Programme Objective

The programme aims at providing thorough knowledge of modern business management. It emphasizes on integrated perspective of management functioning along with sudstantial amount of exposure to modern needs of the corporate business.The programme equips the students with knowledge in core managerial skills of business administration.
The specialized business administration based programme is having six areas of specializations which consists of Marketing,Finance,HRM,Information Technology,Retail & International Business. Students has to opt one field of study from the given six areas specialisations. With the increased impact of globalization, managing today's organisations has become quite complex. Consumer has got wide choices and has become more demanding. Simultaneously, there is an explosion in the media sector with new avenues for advertising available. Hence, marketing of goods and services has assumed greater importance in today's economics scenario. This course has been designed impart latest knowledge on marketing principles and practices to students, including specialized areas like advertising, brand management, service marketing and marketing research.

Eligibility : GRADUATES(10+2+3)
Programme Fee : Tuition Fees per SEMESTER 15,000/-
Examination Fee : Examination Fees per sem 2000/-
Registration Fee : Registration Fees one time 1200/-
Prospectous Fee : Prospectous one time 1000/-
Minimum Duration : 3 years
Maximum Duration : 6 years
Minimum Counselling : It is based on credits and one credit amounts to 10 hours counselling and hand-on experience at DESC.
Preparatory Module :
LEVEL 1 Credit
Principles of Management 4
Organisational Behaviour 4
Managerial Accounting 4
Business Communication 4
Business Environment 4
IT (Management) 4
LEVEL 2 Credit
Marketing Management 4
Financial Management 4
Human Resource Management 4
Operations Management 4
Managerial Economics 4
Mercantile Law 4
LEVEL 3 Credit
Statistics & Research Methodology 4
Strategic Management 4
Management Information System 4
Project Management 4
Specialization Elective 1 4
Specialization Elective 2 4
Logistic & Materials Management 4
LEVEL 4 Credit
Operations Research 4
Small Business Management & Entrepreneurship 3
Specialization Elective 3 4
Specialization Elective 4 4
Personality & managerial Performance 3
Project Report & Viva-Voce 4
Total Credits of the Programme 104
Marketing
Advertising Management
Consumer Behaviour
Services marketing
Product & Brand Management
marketing Research
Objective
With the increased impact of globalization, managing today's organisations has become quite complex. Consumer has got wide choices and has become more demanding. Simultaneously, there is an explosion in the media sector with new avenues for advertising available. Hence, marketing of goods and services has assumed greater importance in today's economics scenario. This course has been designed impart latest knowledge on marketing principles and practices to students, including specialized areas like advertising, brand management, service marketing and marketing research.
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