Programme Objective
The programme aims at providing thorough knowledge of modern business management. It emphasizes on integrated Perspective of management functioning along with sudstantial amount of exposure to modern needs of the corporate business. The programme equips the student with knowledge in core managerial skills of business administration. The specialized business administration based programme is having six areas of specializations which consists of Marketing, Finance, HRM, Information Technology, Retail & International Business. Student has to opt one field of study from the given six areas specialisations.