Programme Objective

The objective of a Bachelor of Journalism & Mass Communication (BJMC) program is to provide students with a comprehensive understanding of the field of journalism and mass communication. This degree aims to equip students with the knowledge, skills, and expertise required to succeed in various roles within the media industry. The key objectives of a BJMC program may include:

• Journalistic Skills: To develop core journalistic skills such as news gathering, reporting, writing, editing, and fact-checking. Students will learn how to create engaging and accurate content for different media platforms, including print, broadcast, online, and social media.
• Media Ethics and Law: To familiarize students with the ethical principles and legal considerations that govern journalism and mass communication. This includes understanding issues related to freedom of the press, privacy, defamation, and media regulation.
• Media Technology: To provide knowledge about the latest media technologies and tools used in the industry. This could include training in digital media production, video editing, graphic design, data journalism, and multimedia storytelling.
• Media Research and Analysis: To teach students how to conduct research and analyze media trends, audience behavior, and media effects. This knowledge is essential for creating content that resonates with the target audience and makes an impact.