The programme aims at providing thorough knowledge of modern
business management. It emphasizes on integrated perspective of
management functioning along with sudstantial amount of
exposure to modern needs of the corporate business.The
programme equips the students with knowledge in core
managerial skills of business administration.
The specialized business administration based programme
is having six areas of specializations which consists of
& International Business. Students has to opt one field of study
from the given six areas specialisations.
With the increased impact of globalization, managing today's organisations
has become quite complex. Consumer has got wide choices and has become
more demanding. Simultaneously, there is an explosion in the media sector
with new avenues for advertising available. Hence, marketing of goods and
services has assumed greater importance in today's economics scenario.
This course has been designed impart latest knowledge on marketing
principles and practices to students, including specialized areas like
advertising, brand management, service marketing and marketing research.